Part of my 40th Anniversary look at Hickey & Boggs, here’s an original trailer, this being a 55 second television spot that ran back in 1972 that I found on YouTube sometime back in 2011.
I’ll be honest in that I wasn’t really bowled over by this trailer – and I had already seen the movie multiple times. The disadvantage, of course, is I’m looking at this from a perspective forty years after the fact and I’ve been spoiled over the years by the likes of voice over folks like Don LaFontaine. (Can you imagine if Don LaFontaine had done the trailer for this one?). The voice over here sounds like Jack Webb and it has almost a Dragnet feel to it. The music –although definitely early 70’s flavor – is totally wrong for the film (infact, it’s not even music used in the film). The clips used are great and certainly show the down and out feel of the characters and the good action scenes in the film, but the music and voiceover just don’t cut it. And the line about “they’ll knock you out of your seat” …um, eeeyeah.
Having been kind of disappointed in the original trailer (I think the movie deserved better), I was inspired to try to edit together one of my own. Now, mine’s probably no better than the original and I’ll admit my editing skills are pedestrian. Plus, I don’t have Don LaFontaine to do the voice over (in fact, I have no voice over with this). But, ever have an idea grab at you and not let you go until you do whatever it is it asks?